Articles in the Reputation Management Category
By Christopher McCraley, PMP, CBCP
January 2, 2012
“Don’t consider your reputation and you can do anything you like” states a Chinese proverb, a most pertinent proverb to describe the multitude of issues facing all variety of businesses in the current business environment. The proverb points out both cause and effect of what’s happened to countless reputations throughout financial services. In essence, it describes reputation risk management: not considering the risk to one’s reputation risks the reputation of the business itself.
For financial service firms, any inattention to any type of …